Knowledge, discipline and results: The small- and mid-market specialist.
As leading business development advisors to small-to-medium sized firms, IVC serves on a client’s senior leadership team as a high-level marketing and sales advisor, but on a part-time, outsourced basis. We work according to our client’s needs and desires and at the pace of implementation, whether daily, weekly, monthly or quarterly — whatever it takes to drive implementation and results. Our primary focus is to help clients solve problems that hinder profitable revenue growth — the ultimate objective of any business. There’s no bottom line without a top line!
In all cases, services are confidential and at the tempo and cost commensurate with client needs.
We also ensure that all strategy and tactic planning is communicated throughout the organization with total buy-in. Finally, we manage the entire assortment of resources, internal and external, for successful execution and results.
Industrial Visions’ Business Improvement Methodology
No one helps clients understand growth options like IVC — another core competency and true differentiator!
Revenue growth is divided into two fundamental areas:
IVC is the foremost expert in identifying the array of internal (organic) growth options through a proprietary and copyrighted framework. We also have strong capability in identifying and integrating external growth partners (e.g. M&A, JVs, strategic alliances, financing, investors, etc.) through a vast network of strategic alliances.
By focusing on internal (organic), external, or both to increase profitable revenues, working with IVC is basically a three-stage process.
It begins with an External Market Analysis. Through extensive, accurate and unbiased market research, we capture the “state of a business” from several perspectives relative to our clients including competitors, prospective customers and influencers. Only then can one’s true position in its market universe be revealed.
Finally, since markets are dynamic, they cannot be addressed effectively with static marketing plans or programs. Instead, market planning must be an ongoing, ever-adjusting processes used to correct for inevitable market fluctuations, like actions taken by competitors, prospective customers and influencers. Therefore, IVC is the player-coach helping clients set and execute the initial course, but then regularly and systematically evaluates effectiveness, adjusts plans and resources accordingly, and re-implements.