As leading business development advisors to small-to-medium-sized firms, IVC serves on a client's senior leadership team as a high-level marketing and sales advisor, but on a part-time, outsourced basis. We work according to our client's needs and desires and at the pace of implementation, whether daily, weekly, monthly, or quarterly — whatever it takes to drive implementation and results. Our primary focus is to help clients solve problems that hinder profitable revenue growth — the ultimate objective of any business. There's no bottom line without a top line!
In all cases, services are confidential and at the tempo and cost commensurate with client needs.
We learn, we focus, and we guide implementation to get results. Core competency and true IVC differentiator is the ability to collect and analyze primary and/or secondary research that's relevant, both in and out of the box, and leads to uncanny observations and targeted strategies. Through detailed gap analysis, we build solutions based on strengths and differentiators while simultaneously reducing weaknesses and eliminating roadblocks to successful implementation.
We also ensure that all strategy and tactic planning is communicated throughout the organization with total buy-in. Finally, we manage the entire assortment of resources, internal and external, for successful execution and results.
INDUSTRIAL VISIONS' BUSINESS IMPROVEMENT METHODOLOGY
No one helps clients understand growth options like IVC — another core competency and true differentiator!
Revenue growth is divided into two fundamental areas:
IVC is the foremost expert in identifying the array of internal (organic) growth options through a proprietary and copyrighted framework. We also have a strong capability in identifying and integrating external growth partners (e.g., M&A, JVs, strategic alliances, financing, investors, etc.) through a vast network of strategic alliances.
By focusing on internal (organic), external, or both to increase profitable revenues, working with IVC is basically a three-stage process.
It begins with an External Market Analysis. Through extensive, accurate, and unbiased market research, we capture the "state of a business" from several perspectives relative to our clients, including competitors, prospective customers, and influencers. Only then can one's true position in its market universe be revealed.
Next, through an Internal Infrastructure and Behavioral Analysis, we plan go-to-market strategies that capitalize on opportunities uncovered in the External Market Analysis. Strategies should only be developed with the organization's ability to implement in mind . . . maybe not immediately, but eventually with the right tweaks. IVC identifies and then breaks down infrastructure and behavioral barriers to ensure a high probability of successful strategy implementation. In doing so, we:
Finally, since markets are dynamic, they cannot be addressed effectively with static marketing plans or programs. Instead, market planning must be ongoing, ever-adjusting processes used to correct for inevitable market fluctuations, like actions taken by competitors, prospective customers, and influencers. Therefore, IVC is the player-coach helping clients set and execute the initial course, but then regularly and systematically evaluates effectiveness, adjusts plans and resources accordingly, and re-implements.